2023 Main Street Annual Reports (2024)

1. Overview

Main Streets are our ten unique neighborhood commercial corridors scattered throughout our city that drive our region’s economy by providing jobs, goods and services for our residents. Each of our Main Streets has a distinctive identity, is home to a variety of locally-owned businesses and are where residents go to find uncommon and handmade goods, take in culture and nightlife and to experience creative cuisines.

Since 2008, public and private investment in the city’s Main Streets has surpassed $2.23 billion. Our Main Streets have garnered national attention with features in theBoston Globe,New York Times,San Francisco Chronicle,New Yorker, ThrillistandWine Enthusiast.

2023 Totals for all Orlando Main Streets Districts

  • Total Improvements: 370
  • Amount Invested: $66,624,795.82
  • Businesses Opened: 268
  • Jobs Created: 1,736
  • Volunteer Hours: 13,619
  • Value of Volunteer Hours: $407,894
  • Private Dollars Invested: $1,572,711

2. Audubon Park Garden District - 2023 Annual Report

About Audubon Park Garden District

Hip, diverse and independent are the norms of the Audubon Park Garden District. Known for its vintage shops, cafes, bakeries, music, books, craft beer, boutiques, urban farmlettes, plus superlative professional services, the APGD is a fiercely independent shopping and dining district on Corrine Drive in Orlando, Florida.

Developed in the 1950 and ’60s, for decades the area catered to nearby Orlando Air Force Base and then later the Naval Training Center Orlando. Since then, the Audubon Park Garden District has blossomed into a thriving community of unique businesses and seemingly endless events and activities.

  • Total Improvements: 3
  • Amount Invested: $255,800
  • Businesses Opened: 0
  • Jobs Created: 11
  • Volunteer Hours: 563
  • Value of Volunteer Hours: $16,862
  • Private Dollars Invested: $130,145.19
  • Accomplishments
    • Received National Main Street Accreditation for the 13th year in a row
    • Named "Best Community Pulse" By Orlando Weekly
    • Encouraged businesses to participate in Shop Small Saturday and supported with shopping stroll and social media marketing campaign
    • Hosted Business Watch meeting with businesses in conjunction with Orlando Police Department
    • Hosted Poemville, a district-wide installation of poetry throughout the area during the month of April
    • Planted more than 50 native and Florida-friendly plants in the district
    • Hosted four Moonlit Movies, a series of free outdoor movies for the community
    • Partnered with Keep Orlando Beautiful on three litter pick-up days
    • Partnered with Audubon Park K-8 School to install a new community garden and greenhouse
    • Worked with OCPS to save the school parking lot for public parking
    • Partnered with Mills 50 District to offer Sip and Savor Weeks, a restaurant focused promotion to help drive business to food and beverage purveyors
    • Polled the businesses on ways to support them and hosted a Spring Sale, a district-wide sale for business that the district supported through marketing efforts
    • With further feedback from our businesses, the district initiated Night Owl Thursdays, which launched in November 2023
    • Supported and marketed partner events such as Grandma Party, Pop Swap, Record Store Day and more
    • Assisted with permitting and other business needs
  • Events
    • The Night Market at Zombietoberfest - 3,500 attendees
    • Bird Call - 200 attendees
    • Poemville Wine Walk - 75 attendees
    • Moonlit Movie: The Mummy - 100 attendees
    • Moonlight Movie: Mean Girls - 70 attendees
    • Moonlight Movie: Star Wars - 72 attendees
    • Moonlit Movie: Romy and Michele's High School Reunion - 46 attendees
    • Shop Small Sip and Stroll - 64 attendees
    • Mothers Day Wine Walk - 55 attendees
    • Holiday Lights Bike Ride - 200 attendees

“The Main Streets program in the APGD has done wonders for the entire business community, including my business. Jenn Marvel is a wonderful champion and is always incredibly able and willing to help. I can’t imagine being anywhere else. I love it in The APGD.” - Heather Brown, owner of Heather Brown Photography

3. College Park - 2023 Annual Report

About College Park Main Street

College Park is a vibrant neighborhood located just outside of downtown Orlando where you can experience urban living with a small town feel. This community is made up of some of the finest local retailers, award winning restaurants, and small businesses found in Central Florida. College Park’s wide selection of services, bungalow-style homes, brick tree-lined streets and many parks and lakes create a vibrant lifestyle and a comfortable place for residents to call home.

The community pride can be felt at any one of our popular annual events, that help bring alive the vibrancy, optimism, and shared values of College Park. “Come. Enjoy Life Along the Drive”!

  • Total Improvements: 17
  • Amount Invested: $1,613,731
  • Businesses Opened: 12
  • Jobs Created: 61
  • Volunteer Hours: 1,249
  • Value of Volunteer Hours: $37,392.58
  • Private Dollars Invested: $274,845.38
  • Accomplishments
    • Increase in membership and retention
    • Completed one year of Wednesday Wine Walk
    • 20th anniversary JazzFest
    • Hosted first Tree Lighting during Small Business Saturday
    • Hosted first Holiday on the Drive Parade/Season of Sparkle
    • Gained two new board members
    • Began second year of the revamped 4th Wednesday Wine Walk
    • Hosted first networking social since the pandemic
    • Executive Director attended first National Conference in Boston
    • Executive Director attended and completed MSAI course in Advanced Principles of Effective Promotions
    • Increased committee members
  • Events
    • Wine Walks - 300 attendees
    • JazzFest - 7,000+ attendees
    • Small Business Saturday/Tree Lighting - 200 attendees
    • Holiday on the Drive/Season of Sparkle - 1,500 attendees
    • Albert Park Take Down - 10 attendees
    • Annual District Meeting - 17 attendees
    • Networking Social - 25 attendees
    • College Park Clean Up - 22 attendees
    • 4th Wednesday Wine Walk - average of 54 attendees per month
    • Spring Fest - estimated 5,000+ attendees
    • Promotional Happy Hour for new Main Street Administrator - 105 attendees
    • Wine Walks (other) - 351 attendees

"I became a member of College Park Main Street before I opened the doors to my business, College Park Fitness Studio, almost 12 years ago. As a new business owner, I knew that the opportunities to network with established business owners and connect with the College Park community would be invaluable. Over the years, serving on the Economic Vitality committee, the Board of Directors, and participating in the many events CPMS has to offer has afforded me and my business countless opportunities and led to real, long-standing relationships." – Ben Graves, Owner, College Park Fitness

4. City District - 2023 Annual Report

About City District

City District, formerly known as Church Street District, has been over a decade in the making. Conceived during the Great Recession of the early 2010’s, the City District is comprised of business owners working together to strengthen economic development in Downtown Orlando. With support from local merchants, the City District has continued to grow by becoming a member of Main Street America.

The City District is a nationally accredited Orlando Main Streets not-for-profit 501(C)(6) organization that promotes and advocates for the stakeholders and businesses within the historic downtown corridor and Parramore community. The District seeks to serve as a policy influencer and a vehicle for business and community enhancement, while ensuring economic stability through event
programming, design, marketing and promotion.

  • Total Improvements: 73
  • Amount Invested: $27,174,983.35
  • Businesses Opened: 110
  • Jobs Created: 403
  • Volunteer Hours: 1,105
  • Value of Volunteer Hours: $33,095
  • Private Dollars Invested: $128,151.11
  • Accomplishments
    • Completed new bylaws and paperwork for 501c3
    • Gained thirteen new district memberships
    • Hosted community clean up
    • Tito's Vodka sponsorship - $7,500
    • AdventHealth sponsorship - $15,000
    • Solidified planning for two major events in Q4
    • Launched Art Box program
    • Planning of two markets for Church Street and Pine Street
    • Started Organization Committee
    • $8,000 in revenue
    • Brought in three new community partners
    • Earned National Main Street Accreditation
    • Hosted three elected officials for first From the Heart event
  • Events
    • Community Clean Up - 77 attendees
    • Deck the District Tree Lighting - 37 attendees
    • Deck the District Storefront Competition - 12 businesses participating
    • Deck the District Cocoa Crawl - 21 attendees
    • Deck the District Holiday Market - 50 attendees
    • Fall Community Clean Up - 52 attendees
    • January Third Thursday - 200 attendees
    • February Third Thursday - 200 attendees
    • March Third Thursday - 200 attendees
    • February Community Clean Up - 42 attendees
    • April Third Thursday - 150 attendees
    • May Third Thursday - 150 attendees
    • June Third Thursday - 150 attendees
    • May Community Clean Up - 11 attendees
    • Paint and Sip - 30 attendees
    • Glow Yoga - 16 attendees
    • From the Heart - 72 attendees

"City District was instrumental in elevating our promotions for the FSU event. Their event proposal not only streamlined communication but also made it easy to share our vision with stakeholders. Their support in navigating permits and ensuring district activation during large events demonstrates their commitment to our success.” - Kevin Little, Step Up Productions

"We are a small family business that has always aspired to bring something extraordinary to Orlando. I'm thrilled to say that our dream has become a reality with the opening of The Bao Spot on Church Street. Orlando is celebrated for delivering unforgettable dining experiences, and we're thrilled to be a part of this vibrant culinary scene." - Danny Ngo, The Bao Spot

5. Curry Ford West - 2023 Annual Report

About Curry Ford West

Curry Ford West is one of themost rapidly transforming areas in the city. What had become a pass-through for commuters is being revitalized by passionate business owners and championed by a new generation of residents eager to build community and see local culture thrive.

Visitors to Curry Ford West will enjoy a vast collection of craft beer, both locally brewed and from all over the world. They’ll also get to select from diverse dining options including Greek, Lebanese, Mexican, Cuban, Irish, Italian, and arguably the best local pizza in Orlando – demanding a return visit to try a new favorite next time.

Other businesses and services include one of Orlando’s longest running fresh produce markets, personal training and yoga studios, craft coffee shops and a variety of hair and nail salons perfect for a pampering day.

  • Total Improvements: 4
  • Amount Invested: $219,000
  • Businesses Opened: 0
  • Jobs Created: 1
  • Volunteer Hours: 641
  • Value of Volunteer Hours: $19,209.33
  • Private Dollars Invested: $84,207.07
  • Accomplishments
    • Held profitable Trunk or Treat event
    • Executive Director was on "What's the SCORE" podcast highlighting the importance of CFW and the Main Streets around Orlando
    • Hosted a Little Entrepreneur Fair with more participation than the previous year and resulted in great professional networking and community impact
    • Attended the annual Main Streets NOW Conference in Boston
    • Continued Way Out West and hosted meeting to relaunch stronger in the fall
    • Joined another district's grand opening Open House
    • Helped Tamale & Co. host their Cinco de Mayo Birthday Bash
    • Hosted a business member social
    • Onboarded four new board members and two treasurers
    • Hosted 6th annual Dress Like a Dad Pub Crawl
    • Hired new executive director
    • Executed the Economic Vitality business survey with more than 300% increase in participation
    • Increased social media followers by 100%
  • Events
    • Annual Trunk or Treat - 2,100 attendees
    • Way Out West Markets - 200 attendees
    • Volunteer Appreciation event - 20 attendees
    • Picture Perfect Holidays Kickoff - 275 attendees
    • CFW Way Out West Night Market - 250 attendees
    • Paint and Sip at Krave'n Joy - 12 attendees
    • Business social - 5 attendees
    • Little Entrepreneur Fair - 800 attendees
    • Paint and Sip - 5 attendees
    • Way Out West Market - 60 attendees
    • Business Social - 8 attendees
    • Dress Like a Dad Pub Crawl - 60 attendees
    • Executive Director Meet and Greet - 150 attendees

"I am so excited about the direction of Curry Ford West! Stephanie Ziglar, in a short time as executive director, has expanded communications on all media platforms and has been terrific in her one on one contact with business owners. As a small business owner in the district, it is a pleasure to work with someone as talented as Stephanie. Her outreach and network connections have expanded our presence in the district and I look forward to helping her make Curry Ford West a successful and thriving district!" - Carla Stocker, Owner, Conway Optical

6. Gateway Orlando - 2023 Annual Report

About Gateway Orlando District

Located in the southeast section of Orlando, Gateway Orlando is the spine of east Orlando, connecting the City’s two major airports. It is also the primary route for visitors between the airport and such critical destinations as Downtown Orlando and the University of Central Florida. In the last 10 to 15 years, neighborhoods surrounding this corridor have taken on an increasingly Hispanic or Latino character, while at the same time maintaining the strong values and home ownership that have always existed in this part of Orlando. The vibrant energy brought forth during this transition has created a virtual melting pot district experiencing an urban revival. Having a history that is barely 50 years old, Gateway Orlando joined the Orlando Main Street program as the city’s first Market Street District.

  • Total Improvements: 40
  • Amount Invested: $5,042,337
  • Businesses Opened: 28
  • Jobs Created: 179
  • Volunteer Hours: 338
  • Value of Volunteer Hours: $10,108
  • Private Dollars Invested: $87,448.53
  • Accomplishments
    • Hosted successful Scare Fair
    • Organized the district's first Christmas event
    • First holiday banners installed in the corridor since inception of the district
    • Promotions Committee began planning Jazz & Flavors Fest
    • Improvements to road medians along Semoran Boulevard between Curry Ford Road and Lake Margaret Drive - removed dying trees and replaced them with native or drought resistant species
    • Hosted first Rat Pack/Gateway to the Past event since before the pandemic
    • Planned and executed first jazz event since before the pandemic, creating new partnerships with businesses in the area and ultimately leading to the creation of the Promotions Committee
  • Events
    • Scare Fair - 600+ attendees
    • Holiday at District 2 - 300+ attendees
    • Coffee on the Corridor at Made in PR - 17 attendees
    • Coffee on the Corridor at Tropical Paradise - 14 attendees
    • Coffee on the Corridor and Ribbon Cutting at Angel's Insurance Group - 37 attendees
    • Networking on Semoran, Renaissance Hotel - 32 attendees
    • Networking on Semoran, Hyatt House Hotel - 41 attendees
    • Gateway to the Past - 54 attendees
    • Coffee on the Corridor, April - 40+ attendees
    • Jazz & Flavors Fest - 300+ attendees
    • Coffee on the Corridor with Prospera - 20+ attendees

"Although we do not own our business any longer due to health issues, while we were members of the Gateway District, we had our ribbon cutting ceremony with members of Gateway and they were able to have Commissioner Tony Ortiz come and speak at the event. We will be forever grateful to Amilcar Cordova and Gateway's Board of Directors for making us feel welcome and for working with us. I will recommend any business owner in Semoran Blvd. to join them and hopefully we can do it again in the future." - Rafael Rosario, Angel's Insurance Group

7. Ivanhoe Village - 2023 Annual Report

About Ivanhoe Village

Nestled in one of Orlando’s most treasured historic neighborhoods and anchored by beautiful Lake Ivanhoe, Ivanhoe Village is filled with antique stores, art galleries, design centers, master craftsmen, restaurants and retail shops. Ivanhoe Village has something for everyone, including outdoor dining, a vintage record shop, a bike shop, jewelry and more located in one district on the northern edge of Downtown Orlando.

The buildings are oriented in a traditional pattern of small-scale one- and two-story storefront buildings facing the street, along sidewalks emphasizing pedestrian access. Most buildings display characteristics of the Art Deco style with streamlined curves and forms that articulate the façade. Entrance to this district is marked by a replica Statue of Liberty poised in an island of tropical plantings and flowers.

This district is reinventing itself to include Ivanhoe Row, Virginia Drive, Loch Haven Cultural Park and Florida Hospital Health Village. The district is home to Florida Hospital, Orlando International Fringe Theatre Festival, The Orlando Ballet, The Ronald McDonald House, Orlando Museum of Art, Orlando Science Center, The Mennello Museum of American Art and Orlando Shakespeare Theatre.

  • Total Improvements: 15
  • Amount Invested: $1,925,832
  • Hospital Improvements:$20,561,095
  • Businesses Opened: 8
  • Jobs Created: 61
  • Volunteer Hours: 977
  • Value of Volunteer Hours: $29,261
  • Private Dollars Invested: $150,831.39
  • Accomplishments
    • Held five Ivanhoe Workshops targeted at assisting business owners
    • Hosted Jingle Eve
    • Installed Art Panels on the side of numerous small businesses, with all art done by local artists
    • Refreshed pole banners
    • Onboarded four new board members
    • Successful Earth Day clean up in collaboration with Mills 50 District and Keep Orlando Beautiful
    • Co-hosted four successful Virginia Drive Live events with Mills 50 District
    • Hosted the State of the Village, where the district shares their mission, recruits new volunteers and met new business owners and residents
    • New business partnerships and volunteer relationships
    • Doubled Jingle Eve's sponsorship dollars from 2022
    • Worked with City of Orlando to keep businesses and the public information on upcoming construction impacting the district
    • Attended Central Florida Foundation workshop to learn grant opportunities
    • Nominating committee selected their 2023-2024 Board of Directors
    • Two successful community clean ups
    • Passed accreditation review
    • Contributed to a Main Street People, Place and Purpose presentation at Mayor Dyer's Neighborhood Summit
  • Events
    • Jingle Eve - 9,000+ attendees
    • Virginia Drive Live, April - 150 attendees
    • Clean Up, April - 133volunteers
    • State of the Village - 100 attendees
    • Ivanhoe Workshop, May - 15 attendees
    • Ivanhoe Workshop: Design Thinking - 20 attendees
    • Virginia Drive Live, September - 400 attendees
    • Clean Up, January - 10 volunteers
    • Clean Up, February - 7 volunteers
    • Virginia Drive Live, February - 400+ attendees
    • Ivanhoe Workshop, March - 15 attendees

I am thrilled to share how the Main Street Program has significantly benefited our business, Epic Paddle Adventures. As a small, locally-owned kayaking and paddleboarding adventure company, we have experienced remarkable growth and success thanks to the invaluable support and resources provided by this program.

The Main Street Program has been instrumental in helping us attract more visitors to Orlando's hidden gem, the Ivanhoe Village. The Ivanhoe Village Main Street program has helped to create an inviting and eye-catching community through creative projects. We have become a hub for outdoor enthusiasts and tourists alike.

One of the most notable benefits of our partnership with the Main Street Program has been the boost in foot traffic. The program's marketing initiatives and events have drawn more visitors to our area, resulting in a noticeable increase in paddleboard and kayak rentals and adventure tour bookings. Their collaborative efforts have not only helped our business thrive but have also positively impacted the entire local economy.

The Main Street Program's commitment to fostering community partnerships and promoting a vibrant downtown environment has created a more cohesive and dynamic business ecosystem. We've been able to connect with neighboring businesses, further enhancing the overall experience for our customers. This collaborative spirit has led to cross-promotional opportunities and joint events, all of which have been mutually beneficial.

Furthermore, the Main Street Program's emphasis on preserving the unique character of our town while encouraging economic growth aligns perfectly with our mission at Epic Paddle Adventures. We appreciate their dedication to maintaining the charm and authenticity of our community while simultaneously creating an environment that fosters business growth.

Their commitment to supporting local businesses through workshops and training programs has been instrumental in our development. We've gained access to valuable resources, learned effective marketing strategies, and received guidance on navigating the challenges of entrepreneurship in a competitive market.

We, as owners, owe a tremendous debt of gratitude to the Main Street Program. The program's unwavering support and commitment to building a thriving community have been vital in our growth and success. We look forward to continued collaboration and anticipate even more remarkable achievements together. Thank you, Main Street Program, for helping us turn our business dreams into a thriving reality. - Jennifer Wright, Epic Paddle Adventures, LLC, Owner

8. Mills 50 District - 2023 Annual Report

About Mills 50 District

Mills 50 is a centrally located, culturally diverse, progressive minded, eclectic urban district! It is a grass roots, member-based organization made up of local business owners and residents, whose mission is to foster Orlando’s most diverse neighborhood by stimulating business, creating a walkable community and promoting our creative culture.

  • Total Improvements: 35
  • Amount Invested: $2,978,035
  • Businesses Opened: 18
  • Jobs Created: 148
  • Volunteer Hours: 1,901
  • Value of Volunteer Hours: $56,935
  • Private Dollars Invested: $239,740.02
  • Accomplishments
    • 2023 Mills 50 calendar featuring historic homes and backyards
    • Hosted a GreenUp to trim Chinese fan palms and fertilize the tree beds
    • Installation of a bike rack at Colonialtown Square Park and and at Big Tree Park
    • 10-year anniversary of Quantum Leap Winery - Recognized by both Commissioner Stuart and Commissioner Sheehan
    • Assisted with ribbon cutting at Gold Dust Home
    • Participated in Small Business Saturday
    • Hosted Pup Crawl & Costume Contest and donated $800 from wristband sales to the Pet Alliance
    • Hosted annual Chills 50 Pub Crawl & Costume Contest
    • Hosted annual Mills 50 Artist Series with new artist participation and greater net income from previous years
    • Achieved National Accreditation for 12th year in a row
    • Produced 11th annual Dragon Parade
    • Held "Make a Heart" workshops to add mosaic hearts to the Diversity Mural
    • Co-produced multiple Virginia Drive Live with Ivanhoe Village Main Street
    • Produced annual Love Fest
    • Hosted annual St. Paddy's Day Pub Crawl, selling more than 450 wristbands
    • Held a reception honoring our women business owners for Women's History Month
    • Facilitated the painting of a Pride Night mural on the side of the Zebra Community Center
    • Hosted a Business After Hours at Gold Dust Home
    • International Coffee Day promotion
    • Purchased and replaced 36 banners damaged by Hurricane's Ian and Nicole
    • Held Craft & Cookies - a cooperative event with SoDo - featuring Aardvark & Phat Ash
    • Facilitated the painting of a mural behind Pour Choice Taphouse
    • Held a Clean Up on Earth Day in conjunction with Keep Orlando Beautiful and Ivanhoe Village Main Street
    • Held a Clean Up in June in conjunction with Keep Orlando Beautiful and State Representative Ana V. Eskamani
    • Produced annual Spring Pup Paw-ty
    • Hosted Business After Hours at Additional Financial
    • Produced the Mills 50 Mix Up co*cktail competition to select the Mills 50 signature co*cktail
    • Produced the Mills 50 Beer Uncapping to introduce the Mills 50 Summer Saison, a beer produced by Ten10 Brewing
    • Facilitated the completion of the Diversity Mural in cooperation with Luna Mosaic Arts and the City of Orlando
    • Spearheaded the annual Sip & Savor event with Audubon Park Garden District, which highlights Main Street bars and restaurants during two weeks in August
    • Sponsored "Picturing Mills 50," which featured artists and photographers and their view of the district, with the exhibit held at Quantum Leap Winery for six weeks
    • Hosted the Almost Fall Fest, a free community event featuring music, vendors and food
    • Held Business After Hours at Framework Craft Coffee House
    • Co-hosted a soft opening for Mills 50 board members and volunteers at Zymarium Meadery
    • Submitted competitive awards and individual awards for Orlando Main Street awards
    • Highlighted three businesses as July, August and September Business of the Month
  • Events
    • Pup Crawl and Costume Contest - 160 attendees, plus pups!
    • Chills 50 Pup Crawl & Costume Contest - 200 attendees
    • Mills 50 Artist Series - 125 attendees
    • Women Business Owners Reception - 45 attendees
    • GreenUp - 15 volunteers
    • Make a Heart Workshops - 32 attendees
    • Dragon Parade - 7,000+ attendees
    • Virginia Drive Live - 400 attendees
    • Love Fest - 500 attendees
    • St. Paddy's Day Pub Crawl - 480 attendees
    • Women's History Month Reception - 45 attendees
    • Business After Hours, Gold Dust Home - 25 attendees
    • Virginia Drive Live - 150 attendees
    • Earth Day Clean Up - 133 attendees
    • June Clean Up - 50 attendees
    • Spring Pup Paw-ty - 100 attendees
    • Business After Hours - 40 attendees
    • Mills 50 Mix Up - 80 attendees
    • Mills 50 Beer Uncapping - 60 attendees
    • Picturing Mills 50 Opening Reception - 100 attendees
    • Soft opening of Zymarium Meadery - 40 attendees
    • Virginia Drive Live - 400 attendees
    • Almost Fall Fest - 300 attendees
    • Business After Hours - 30 attendees

"When I joined the Mills 50 District 3+ years ago, I didn’t really realize at the time what being a part of a wonderful and thriving Main Street district meant. My business opened the moment the covid pandemic began and Joanne, Mills 50 Executive Director, was always on top of the latest information and providing support. She assisted me on-site with organizing hundreds of patients for covid vaccinations. She cares about each and every business in her district, is extremely knowledgeable and helpful with understanding city regulations and providing guidance. MIlls 50 district and the board also support multiple after hours business networking events. Larger scale events are always happening which is beneficial in creating a more engaged community. I am so happy to be a part of the best district in Orlando!" -Karen Buckalew, APRN-C, Owner, Boutiq Medical Clinic

9. SoDo District - 2023 Annual Report

About the SoDo District

The SoDo Districtis a business district surrounded by many of Orlando’s historic neighborhoods known for their lakes, walkable parks and streets. Orlando Health, one of Orlando’s most established hospitals has served as a mainstay of the district since 1918. One of Orlando’s historic railroad stations is nestled within this community which is within one mile of Downtown Orlando.

Neighbors have joined forces with property owners and merchants revitalizing the Orange Avenue and Michigan Street corridors to celebrate this vibrant community where residents live, shop, work and play. With the growing number of renovations and additions to the commercial district, the SoDo Districtis defined as an emerging market. Small retail and mixed-use projects are creating a positive new look and tone. Many large retail chains have recently invested in the SoDo District, though a generous amount of boutique-style shops and mom-and-pop restaurants offer diverse options.

  • Total Improvements: 54
  • Amount Invested: $48,228,989
  • Businesses Opened: 16
  • Jobs Created: 495
  • Volunteer Hours: 1,567
  • Value of Volunteer Hours: $46,932
  • Private Dollars Invested: $115,548.90
  • Accomplishments
    • Received Main Street Accreditation in January 2023
    • Transitioned in four new members of the Board of Directors and voted in one continuing member
    • Submitted Employee Retention Credits tax paperwork with an expected $30k in returns in the fourth quarter of 2023
    • Established all board and committee meetings for the year and published for public engagement
    • Recruited six new committee volunteers
    • Received a Disney Matching Grant for the first time, diversifying income
    • District communications efforts continued to perform well; SoDo newsletter program has more than 6,000 recipients
    • SoDo director partnered with Ivanhoe, Milk and Parramore Main Streets to present at the 2023 Mayor Dyer's Neighborhood and Community Summit
    • Executive director participated in Main Street Now annual conference in Boston, Ma.
    • SoDo partnered extensively with Yelp and other media platforms; four businesses participated in Yelp initiatives
    • Assisted four businesses and one developer in connecting with the City of Orlando's Economic Development Department for possible facade improvement opportunities
    • Promotions committee hosted successful 5th annual SoDo After Dark with Earth Day theme
    • Received United Arts Community Vibrancy Grant
    • Economic Vitality committee hosted Boot Camp & BBQ - a free community event featuring local wellness businesses, free workout, and lunch at 4 Rivers
    • Economic Vitality committee hosted SoDo Member Annual Meeting/Member Mixer with more than 60 attendees
    • Executive Director, Misty Heath, recognized as one of Orlando Magazine’s Women of the Year Award
    • Two SoDo Highlights featuring SoDo history published in collaboration with Atrium on social media and at member event in May
    • Kicked off initiatives for: 8th Annual Light Up SoDo, SoDo Wellness Initiative, and Re-envisioning Membership/Partnership Tiers
    • Hungry Pants featured in Visit Orlando campaign for LGBTQ+ businesses
    • Recognized 7th anniversary of Pulse tragedy by participating in Community Fun Run, remembrances, and highlighting LGBTQ+ friendly businesses social media campaign
    • Design Committee kicked off bike-friendly businesses initiative
    • Executive director and Board of Directors attended training related to Main Street/Board 101, Design, Organization, and Transformation Strategies to bring more best practices into SoDo
    • Raised more than $15k in membership revenue–the highest quarter on record for SoDo
    • Worked with OUC partners on wrapping up S. Orange improvements
    • Launched Visit Orlando (VO) Local Partner pilot program with 17 SoDo businesses eligible for participation–hosted the first ever dedicated VO orientation for local partners in downtown Orlando with more than 25 attendees
    • Orlando Health opened Jewett Orthopedic Institute with support from SoDo District
    • Obtained funding for SoDo So Do It Wellness program sponsored by Orlando Health for next fiscal year–a new SoDo promotion program focusing on our Health and Wellness Transformation strategy
    • Consulted with Oxenfree Films for new Very Local tv show, Blind Kitchen
    • Launched Sip & Savor program with eight SoDo businesses participating; partnered with local influencers for increased social media and advertising to draw greater attention to participating businesses
    • Continued participation in Visit Orlando’s Membership Committee
    • Executive Director participated in 25th annual Mayor’s City Academy–a 12-week program for residents to learn more about City departments and functions
    • SoDo Board Member, Emma Maury, presented at the Florida Main Street Conference in Ocala, FL
    • Hosted ERC Provider luncheon with more than 20 attendees at Delaney’s Tavern
    • Partnered Redemption Orlando and Mooyah together for successful family trivia nights in July with sold out crowds
    • Procured new banners for banner refresh, with bib program launch, next fiscal year
    • Oversaw SoDo website rebuild project
  • Events
    • Yelp Elite Squad round up held at Hungry Pants - featured more than 10 local businesses
    • Buff City Soap hosted Yelp Elite event - 150+ attendees
    • SoDo After Dark - 300 attendees
    • Boot Camp & BBQ - 80 attendees
    • Member Meeting/Mixer - 25 attendees
    • ERC Luncheon - 30 attendees
    • Visit Orlando Local Partner Orientation - 25 attendees
    • Sip & Savor Weeks
    • Family Trivia Nights with Redemption Orlando and MOOYAH, two nights - 135 attendees

"Being a member of the SoDo Main Street District has been absolutely amazing! Not only are they exceedingly helpful and supportive, SoDo District has also helped me extend my social connections and network to include wonderful entrepreneurs who are also business owners like myself! VIO Medspa had its ribbon cutting on August 15th and Misty and the city were impeccable in the way they orchestrated the event with Mayor Buddy Dyer. I felt like I did not need to worry or stress about any details - Misty was there for us every step of the way - such a pleasure working with her. Our most recent event on the 24th of October in collaboration with Orlando Health and SoDo District in honor of Breast Cancer Awareness Month was an absolute smashing success - all thanks to Misty again! She is a boss lady and her network brought us so many new members and new client bookings. For anyone on the fence about becoming a member - please join the SoDo Main Street District - SoDo is the place to be!" - Ritika Ghosh, Vio Med Spa and The Jupiter School

10. The Milk District - 2023 Annual Report

About The Milk District

The Milk District is a cultural hub with a progressive lifestyle, music and arts scene, featuring diverse culinary experiences, colorful murals, recreational sporting and music venues, unique shopping destinations, community gardens, award winning bars, coffee shops and more.

No matter who you are, The Milk District has something for you!

  • Total Improvements: 30
  • Amount Invested: $2,514,746
  • Businesses Opened: 13
  • Jobs Created: 120
  • Volunteer Hours: 1,589
  • Value of Volunteer Hours: $47,590.55
  • Private Dollars Invested: $142,564.20
  • Accomplishments
    • Worked with City of Orlando and community partners to develop and file seven Bike Friendly Business applications with the League of American Cyclists
    • Partnered with community events Vegfest and Orlando Beer Festival at Festival Park to increase dwelling time in the district after each event
    • Ribbon cutting of Smoke and Donuts with Mayor Dyer in attendance
    • Acquired Directors & Officers (D&O) insurance
    • Kyle's Bike Shop received a 'gold' rating as a Bike Friendly Business, with The Nook on Robinson, Sideward Brewing Co., Alchemy Salon, Whippoorwill Beer House, Juice Bar, Barley & Vine and A La Cart receiving a 'bronze' designation
    • The Milk District awards represented 11% of awards given nationwide
    • Achieved National Main Street Accreditation for 2023
    • Partnered with the City of Orlando on the ribbon cutting for the Downtown Connector Trail
    • Tin Milk Bottle sign created as gift to Cream Level investors
    • Hired Angie Folks as the new executive director
    • 12 Talons Beerworks joined the district as a new member
    • Welcomed new board member
    • Represented The Milk District at Visit Orlando's annual Travel & Tourism event and at the City of Orlando State of the City address
    • New business opened in The Market on South
    • Hosted most well attended State of the Milk event in the district's history
    • Hosted Community Clean Up, where more than 300 pounds of trash was collected by more than 80 volunteers
    • The Truck Stop at Hoods Up - activated an abandoned iconic neighborhood property, with a reoccurring event that gave the district the ability to enjoy the property for the first time, and attracted visitors who then patronized surrounding businesses
    • Participated in Sip & Savor weeks
    • Hosted an open-to-the-public design charrette, envisioning district improvements, in conjunction with the American Institute of Architects, which was attended by community leaders, urban planners, City of Orlando staff
    • Hosted the Orlando Main Streets 101: Economic Vitality meeting at Southern Nights with a happy hour/networking session afterwards at District Dive
    • Reinstated the Business of the Month program, which had been dormant for approximately a year
  • Events
    • Clean Up at A La Cart - 8 attendees
    • Spooky Soiree - 3,500 attendees
    • The Milky Way, October - 65 attendees
    • Come Out With Pride Parade unit - 18 attendees
    • The Milky Way, November - 46 attendees
    • Small Business Saturday - 400 attendees
    • Krampusfest - 3,500 attendees
    • Clean Up, January - 50 attendees
    • The Milk Way, March - 160 attendees
    • Orlando Beer Week - 500 attendees
    • Clean Up at Whiskey Lou's, April - 60 attendees
    • Cheers at Sideward Brewing Co. OIA Corporate 5k - 50 attendees
    • The Milky Way, May - 60 attendees
    • Milk Mart, May - 2,500 attendees
    • State of the Milk - 150 attendees
    • The Milky Way, July - 60 attendees
    • Community Clean Up - 80 attendees
    • The Truck Stop at Hoods Up - 800+ attendees
    • Sip & Savor Weeks - 300+ attendees
    • Design Charrette - 50 attendees
    • Orlando Main Streets 101 Training Happy Hour - 35+ attendees

"These days, marketing moguls might try and claim whatever it is that they’re selling to be “local” or “community focused,” but we all know those are more often than not, unfortunately, just buzzwords. Very few places in the world still offer the true sense of what those words actually mean. It’s special, and The Milk District is one of those places. It’s the definition of “organic content,” the product that “sells itself,” the golden standard of “relatability” - it doesn’t need a sales pitch, trending audio or celebrity endorsem*nts. It’s not verified by a blue check mark but instead by its honest business owners, young home owners, happy dogs trotting down the sidewalks and drivers on Robinson putting their cars in reverse in synchronicity to let the milk trucks make their wide turn into the TG Lee Milk factory…mind you, no one’s honking while this is happening. These are our days here and I’ve had four thousand seven hundred and forty five of ‘em, sitting outside of my shop and watching The Milk District go by. Quick math, that’s 12 years of my life spent here so yeah, you could say I like it…But if you’d had the chance to experience even just one of my days, you’d know why I know that “local” and “community focused” aren’t always *just* buzzwords. They’re The Milk District." - Falon Quillen, Etoile Boutique

11. Parramore District - 2023 Annual Report

  • Total Improvements: 31
  • Amount Invested: $3,298,801.68
  • Businesses Opened: 11
  • Jobs Created: 24
  • Volunteer Hours: 345
  • Value of Volunteer Hours: $11,555
  • Private Dollars Invested: $94,037.46
  • Accomplishments
    • Secured a $30,500 (gross)/$28,365 (net) grant from Wells Fargo in partnership with Ideas for Us for small business micro-grants in the district
    • Hosted Parramore Hive event in partnership with Ideas for Us - event focused on collecting feedback from stakeholders regarding sustainability and environmental needs in the Parramore community; nine action projects created directly from stakeholder feedback focusing on design and beautification
    • Participated on a CNU Orlando Summit Panel - February
    • Main Street agreement approved at City Council in March
    • Parramore District and three other Orlando Main Streets districts facilitated workshop at Mayor Dyer's Neighborhood and Community Summit
    • Raised $10k sponsorship for Heritage and Cultural Festival
    • Gained four business members, raising $2,500
    • Ad 2 Orlando collaboration - Parramore District selected as Ad 2's 2023-2024 service project, supporting the district with free marketing and advertising campaigns
    • Collaborated with the Orlando Magic to create special edition Juneteenth shirt design
  • Events
    • Business mixer with Black Shell Studio - 15 attendees
    • Coffee Talk - 15 attendees
    • Ideas for Us - 28 attendees

"We are extremely thankful to the Parramore Main Street as they have provided many opportunities for funding, information, and partnership to our business community. Knowledge For Living was able to receive a micro-grant from the district that allowed us to install new floors in our building. As a result, we were able to offer additional classes and services to the community. Our youth arts class has truly benefited along with the other activities and services we offer. We have welcomed even more organizations and partnerships in the last two years as a result of the district being a connector of our organization, to others that share our mission." – Aminah Hamidullah, Knowledge for Living

12. Thornton Park District - 2023 Annual Report

About Thornton Park District

Visitors looking to decompress will find relief in the brick-lined streets of Thornton Park, the city’s most stylish district. Just east of Lake Eola, Thornton Park District is home to a colorful commercial district with a European feel to the restaurants and boutiques. More than 50 locally owned specialty shops, services, and dining destinations comprise the Thornton Park District, so whether you’re in the mood to sit outside with a glass of wine, enjoy a leisurely dinner before catching a show, or ready to put on your shopping shoes and spruce up your wardrobe and hairstyle, they have it covered.

  • Total Improvements: 33
  • Amount Invested: $2,985,237.98
  • Businesses Opened: 16
  • Jobs Created: 79
  • Volunteer Hours: 1,015
  • Value of Volunteer Hours: $30,399
  • Private Dollars Invested: $212,302.68
  • Accomplishments
    • Installed new parklet located at 420 E. Church Street in front of Greenery Creamery & Angie's Planties
    • Installed new storm drain art and refreshed existing painted storm drains
    • Hosted 30 successful district events
    • Recruited four new volunteers
    • Moved to new Thornton Park District office with in-kind donations
    • Completed two new murals
    • Assisted two new businesses in opening
  • Events
    • October Wine Walk - 650 attendees
    • Taste of Thornton Park - 350 attendees
    • November Wine Walk - 600 attendees
    • Thanksgiving Pub Crawl - 125 attendees
    • December Wine Walk - 700 attendees
    • Santacon - 500 attendees
    • Halloween Block Party - 3,200 attendees
    • Eola Pets Costume Contest - 175 attendees
    • Holiday Window Contest - 150 attendees
    • January Wine Walk - 700 attendees
    • February Wine Walk - 800 attendees
    • March Wine Walk - 725 attendees
    • TPD weekly markets (27 total) - 75,000 attendees
    • April Wine Walk - 650 attendees
    • Cornament Challenge - 350 attendees
    • May Wine Walk - 700 attendees
    • June Wine Walk - 725 attendees
    • July Wine Walk - 745 attendees
    • August Wine Walk - 592 attendees
    • September Wine Walk - 675 attendees
    • Putt N' Pour - 325 attendees
  • "As a resident I so appreciate having a Main Street in the Community that I live in.

    I have found that is brings us closer as a community as we work together on common goals of having a safe vibrant Neighborhood to live and work in!"– Jimbo Woods, Resident

  • "We wanted to take a moment to express our immense gratitude for being a part of this incredible neighborhood and business community. Since joining the Thornton Park Main Street District, we have had the privilege of experiencing the true essence of community. The camaraderie among business owners here is truly remarkable, and it warms my heart to see how we all come together to support one another. Our relationships extend beyond mere commerce; they are built on a foundation of trust, mutual respect, and a shared commitment to making our neighborhood a vibrant and welcoming place. The way we collaborate and look out for each other is what truly sets our district apart. When one of us succeeds, we all celebrate. When challenges arise, we rally around one another, offering support, guidance, and a listening ear. It's like having an extended family right in the heart of our thriving community. The benefits of this tight-knit network are immeasurable. Together, we've created a strong and unified front, which has not only boosted our businesses but also enriched the overall appeal of Thornton Park. Through our collective efforts, we've made our district a hub of activity, a place where residents and visitors alike can experience the charm, diversity, and vibrancy of our local businesses. By supporting each other, we've seen remarkable growth in foot traffic, community events, and a stronger bond with our customers. The ripple effect of our unity has benefited all of us, and it's an amazing testament to the power of collaboration. We encourage all of us to continue this wonderful tradition of working together, sharing ideas, and fostering an environment of positivity and success. Let's keep nurturing the relationships that make Thornton Park Main Street District the special place it is." -Old Towne Brokers

13. West Lakes Market Street District - 2023 Annual Report

About West Lakes Market Street District

The West Lakes MarketStreetDistrict is Orlando’s newest, promising focal point for business and community growth.With Camping World Stadium and historic Lake Lorna Doone Park at its core, the district is a well-known destination for festival goers, sports enthusiasts and concert fans.Locals remember the area’s history of diversity, leadership, and family business in a myriad of industries.As West Orlando welcomes revitalization and evolution, the West Lakes District will lead and elevate its corporations, small businesses, new startups, and aspiring entrepreneurs to their next levels of success.From automotive and manufacturing, to health and financial services, to retail and dining, the district will continue to celebrate the historic value of the community while creating rich, new opportunities for consumers and collaborators from near and far.

  • Total Improvements: 30
  • Amount Invested: $10,699,095
  • Businesses Opened: 36
  • Jobs Created: 147
  • Volunteer Hours: 2,289
  • Value of Volunteer Hours: $68,556
  • Private Dollars Invested: $123,615.87

Accomplishments

  • Hosted four financial literacy events
  • Added four new board members
  • Held a design and promotions committee meeting
  • Held inaugural signature community and business gatherings called Play Date
  • Added four members to Board of Directors
  • Recruited six new members to the district
  • Hosed six educational financial seminars for businesses in the district

Events

  • District Talk Business Series, March 18, 2023 - 27 attendees
  • District Talk Business Series, March 31, 2023 - 49 attendees
  • BBIF event - 27 attendees
  • Play Date - 900 attendees

“I am writing to express my sincere gratitude for the invaluable support and opportunities provided by the West Lakes District in connecting small businesses like ours to larger enterprises in our community. Our journey with the West Lakes District has been nothing short of transformative, and I am thrilled to share our testimonial. As a small business owner, navigating the competitive landscape can be challenging. However, our association with the West Lakes District has proven to be a game-changer. The District's commitment to fostering connections between small and big businesses has opened doors that were previously inaccessible to us. The networking events organized by the West Lakes District have been instrumental in introducing us to key decision-makers and industry leaders. The connections forged, the insights gained, and the ongoing support provided have exceeded our expectations. We are not just beneficiaries of a program; we are part of a thriving community that believes in the power of collaboration to drive economic growth. I wholeheartedly recommend the West Lakes District to any small business seeking to connect with larger enterprises and oppotunities.”- Marquis Mckenzie (The Dirt Master)

2023 Main Street Annual Reports (2024)
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